Category: Corporate Magic

5 Reasons Why Magic is Perfect for Corporate Events

Corporate events are all about making a lasting impression, boosting morale, and creating an unforgettable experience for your team, clients, or business partners. Whether you’re hosting a conference, team-building session, or holiday party, choosing the right entertainment can be key to setting the right tone. While there are plenty of options out there, one form of entertainment stands out for its ability to captivate, engage, and leave your guests talking long after the event is over: Magic. Here are five reasons why magic is perfect for corporate events.


1. It Breaks the Ice and Sparks Conversations

At corporate events, whether it’s a networking dinner, a product launch, or a team-building activity, people can sometimes feel a bit reserved or hesitant. Magic is a great icebreaker. A magician’s close-up magic or sleight-of-hand tricks immediately capture attention, spark curiosity, and create a sense of wonder among guests. This shared experience encourages attendees to relax and interact with each other. Suddenly, people who might not have otherwise mingled are engaging in conversation about the magic they’ve just witnessed. Magic helps foster a more relaxed and open environment where connections are made and conversations flow easily.


2. It Appeals to a Wide Range of Audiences

One of the best things about magic is its universal appeal. Whether your corporate event is for employees, clients, or business partners, magic transcends age, background, and interests. It’s not about the latest trends or specific hobbies—magic is something everyone can appreciate. Kids and adults alike are captivated by illusions, sleight-of-hand tricks, and mentalism. In a business setting, magic is ideal because it provides entertainment that is engaging without being too distracting or divisive. It’s perfect for a variety of corporate settings, from an informal team lunch to a formal evening gala.


3. It’s Unique and Memorable

In the world of corporate events, it’s easy to fall into the trap of predictable entertainment: live bands, DJ sets, or generic team-building activities. Magic, on the other hand, is unexpected and memorable. Guests at your event will remember the mind-blowing illusions, the mystery of how things appeared and disappeared, and the way they felt when they were part of something magical. A skilled magician can tailor their performance to your event’s theme or goals, creating a bespoke experience that stands out from the usual entertainment options. The next time your team or clients attend a corporate event, they’ll remember your magic performance long after they’ve left.


4. It Can Be Tailored to Your Event’s Needs

A magician can adapt their performance to suit any aspect of your corporate event, whether it’s a small team-building exercise or a large-scale product launch. From close-up magic at dinner tables to stage performances for a larger audience, magic can be seamlessly integrated into any part of your event. Here are just a few examples:

  • Close-up magic for cocktail receptions or networking sessions, where the magician moves from group to group performing intimate tricks right in front of guests.
  • Cabaret or stage magic for large gatherings, where the magician can entertain the entire audience with jaw-dropping illusions.
  • Custom corporate magic where the magician can incorporate your brand, product, or service into the performance, creating a truly personalized experience.

No matter what your event needs, magic can be adapted to fit the atmosphere and goals of your corporate gathering.


5. It Boosts Team Engagement and Morale

Magic doesn’t just entertain—it inspires. When you bring a magician into a corporate event, it can have a powerful impact on your team’s morale and engagement. The excitement and curiosity that magic generates are contagious. When employees or clients see something impossible happening right before their eyes, it sparks a sense of wonder and amazement. This shared experience encourages people to feel more positive and connected to each other. It’s a reminder that, just like magic, there are often unexpected surprises and opportunities in business. This can lead to a greater sense of enthusiasm, creativity, and camaraderie among your team members.


Conclusion: Magic Adds the WOW Factor to Your Corporate Event

Magic is more than just entertainment; it’s an experience that can captivate, engage, and inspire. It creates connections, sparks conversations, and leaves your guests with a sense of wonder and excitement. Whether you’re looking to break the ice, create a memorable experience, or simply add an unexpected twist to your corporate event, hiring a magician is the perfect choice. By incorporating magic into your corporate event, you can ensure your guests leave with lasting memories and an appreciation for the magic of possibility—both in business and beyond.


Ready to add some magic to your next corporate event?

Steve Rowe Magic offers tailor-made magical experiences that will take your corporate gathering to the next level. Whether you’re hosting a casual networking event or a grand corporate gala, I can provide the perfect entertainment to keep your guests engaged, entertained, and amazed. Contact me today to discuss how I can bring a touch of magic to your next corporate event!

[Flower Arranging Magic] New Masterclass!

I’m so happy to announce this!

I will be teaming up with Loveflowers UK on September 11th to bring you an unique experience of Masterclasses. Learn about flower arranging & cocktail making, enjoy me performing magic and there will even be a DJ through the event.

Set in the Loveflowers UK warehouse grounds, with full social distancing.

Tickets are limited to 60 people and you can find more details here:

http://www.loveflowersuk.com

Can’t wait to see you there!

You can read more from Loveflowers UK here –
https://loveflowersuk.com/blogs/news/social-distancing-masterclass-1

 

 

Unique Branded Magic For Your Corporate Event!

I AM NOT ONLY A PERFORMING MAGICIAN BUT ALSO AN INVENTOR OF MAGIC.

I create unique magic products which I sell online to other magicians and also lecture to magic clubs all over the UK. I have featured in numerous magic magazines and am respected creator among magicians worldwide.

BUT WHAT DOES THIS MEAN FOR YOU?

Because of the above, I am able to create unique magic for anyone and I offer that as part of my service to you.

If you have a company event coming up, get in touch below to find out how I can create something totally bespoke.

The impact of having something totally bespoke is huge. Imagine your clients and staff are at your event, being entertained by my magic, that’s wonderful in it’s own right, but to then add in the fact that the magic I am showing them is branded fully and totally unique to you….THAT has a huge impact.
I can even allow the spectator to keep a souvenir and that will go a long way to everyone not only having a great time, but also remembering the event and then showing others long after.

Here is some feedback from a recent corporate party for Linwood Fabrics 25th Anniversary:

“Hi Steve,
I just wanted to say thank you so much for all your efforts on Saturday, you manged to survive the afternoon in your three piece suit beside the blistering heat!
I have heard nothing but wonderful things from all the guests who witnessed your magic on Saturday so I just wanted to take a moment to thank you. The research you must have carried out regarding the Linwood Fabrics and Wallpapers prior to the event in order to build them into your magic was such a personal touch and the Directors especially were overwhelmed by your efforts.
The event has sparked a change in how we conduct future staff events so when I come to planning the next event I will most definitely be in touch and recommend you to anyone looking for a trickster!
Thank you again.
Regards, Amy”

 







CREATE A TALKING POINT NOW AND CONTACT ME ABOUT MY BESPOKE MAGIC SERVICE.

 

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Christmas Magic – A real variety of shows

THIS SEASON HAS BEEN AN ABSOLUTE BLAST.

I obviously feel very blessed with the amount of parties both private and corporate I have been involved in but what really interests me is the variety I have seen this year.
This Christmas season has really highlighted how vast the audience for magic really is, it shows that MAGIC REALLY IS FOR EVERYONE.

A variety of parties
I have performed this year for small private parties in homes (8-30 people), small dinner gatherings in restaurants (15-45 people) and larger parties in venues (50-700 people). Each has had its own exciting moments and I really do not have a favourite. With smaller gatherings I get to perform more intimate shows engaging with everyone on a much more personal level which really does create some incredible memories we share and I create emotions as well as wonder.

PARLOUR SHOW

I have performed my PARLOUR SHOW many times this year but for xmas created a very special version which involved many guests, lot’s of fun and ending with a very special gift for one lucky volunteer. My parlour show varies from a 20 minute spot to a full 1 hour, dependent on numbers, budget and the venue – my parlour show really can fit in very well with any requirements.

Some feedback of a recent parlour show – “Steve performed at our company Christmas party (December 2017) and he was excellent. It was very varied and interactive and even the more skeptical got involved! I think he captured everyone’s imagination and made our evening a wonderful experience. Thank you Steve!” Ellie Wakeford

LARGER PARTIES

When entertaining larger number, if done correctly it really can be something very very special. When I performed for Nissan at Silverstone (700 people and one of my bigger bookings), I managed to create an unforgettable atmosphere among several tables all at once, the buzz was incredible and the reactions electric. It’s very easy to get this wrong and only after years of trying out various ideas have I now felt comfortable with what could initially be quite a daunting task. To be the entertainer that everyone is waiting for is a big responsibility and I now rise to the occasion perfectly every time, I actually revel in this environment because I know what I can now achieve.

A snippet feedback from Nissan – “The party went smooth and everyone has given such positive feedback. Steve Rowe the magician was fantastic – he was funny, friendly and very entertaining !”

STAGE SHOWS

As well as close-up / table / walkaround style magic I also offer a stage show performance, often as a finalé to the evening and has been really popular this year. Perfect for guest numbers around 80 upwards, my stage show is 30 minutes – nothing to heavy or long and entertaining enough to keep people wanting more. I have also offered this as an addition / end to the evening – I perform close-up either mix and mingle or table performance and then finish with my stage show. This way absolutely everyone gets to experience the magic and really is a little different.

Feedback from Toddington U3A – “I just wanted to say how much we all enjoyed your show today, it really was MAGIC. Also, thank you so much for being so accommodating, you certainly gave a wonderful performance and started our Christmas off in the best possible way.” Angela Watts

So…Magic for everyone?

I started this post talking about how magic is so varied and I really have seen that full on this festive season. I have performed for small groups and large groups – in hotels, bars, restaurants, village halls, large scale conference centres…you name it. Also for children and familes, corporates, private parties and even an amazing group of elders whom really knew how to party.
I am so very grateful to each and everyone whom have either booked me or have been part of my audience this year, not only the festive period but throughout the year. I really feel blessed to have these opportunities and absolutely love what I do.

 

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An amazing pleasure….

corporate party magician

 

I could start every post about a recent gig with this title really. For now, I wanted to let you all know about a recent booking which was slightly different.

The magic community is built up of around 1,500 Magic Circle members all over the U.K, along with many more who are not, it’s difficult to measure the exact number as there are also many ‘hobbyists’ who love magic, perform for friends but don’t actually go out there and perform for an audience as such. This community is a wonderful place, we all share common interest and passion for magic, we chat online, in person at clubs and conventions, we share ideas and thoughts on magic and it is this that helps grow the art further.

On occasion a booking will come up that just is to large for one magician and so the booker, once decided upon the magician to hire, will entrust that magician to find a suitable team for the event. To give you an idea, one magician can handle up to around 100 guests on their own, for walkaround magic over 2 hours perhaps 150, but certainly for tables more magicians will be required for larger numbers. This firstly ensure that everyone experiences some great magic and also that the performer is at the table for a good amount of time, anything from 5-10 minutes (may not seem a lot but certainly with my style, performing fast and visual magic it really is).

So a recent booking came up, not direct to me but I was lucky enough to be invited to be part of a team to entertain guests at a wonderful event. Now this is where the AMAZING comes in. The venue, which I have performed at before was Grosvenor House Hotel in Park Lane, the room The Great Room (see photos, it’s amazing) and the number of guests around 600. My friend Andy Clockwise contacted me as he thought my style would be perfect for the event and given I had performed at this 5 star hotel before, knew I would make an important part of his team. The team was Andy Clockwise, Me ;), Lee Ferriday, John Bulleid, Lee Bell and Steve White. Looking at that line up, if you have ever seen more than one of us perform, you will understand we are all quite different in the styles we use but we are all fun and entertaining – Andy chose a great team.

magic team

So why the PLEASURE, well apart from enjoying what I do every step, this was a particular pleasure given our audience. The event was the Annual Ball for non-other than the The Grand Order of the Water Rats! I know! If, for any reason you are un-aware of the GOWR, please do look them up http://www.gowr.net/ but briefly the Water Rats is an organisation for entertainers around the world and is pretty much a who’s who in the entertainment industry.

Having heard the news of the event I was of course excited but also intrigued as to who would be there. When we arrived we were briefed by Andy on the order of the evening and we were to perform casual stroll-around magic for the drinks reception (which we knew in advance). The drink reception was taking place on the balcony area and so we agreed roughly the sections for each of us to perform. Once guests started to arrive and enjoy their first drink we got to work. ‘Work’ I always laugh internally with that phrase for what I do, because really, it’s not work, it is again a PLEASURE. I must say the guests were all lovely, absolutely lovely. These types of event are always fun, everyone is in a great mood but in particular as most were from the entertainment industry, I got a feeling of enjoyment and respect from them all.

We all weaved our way in and out of group, mingling perfectly and performing mind-blowing magic – the perfect start to an incredible evening. Several people suggested I should myself be on TV (a desire that hasn’t struck me yet) and the focus for me was definitely on having fun yet one comment about one of my effects really struck home. I was performing with a group of 6 people, the finale moment was me carving the shape of Supermans face from a lollypop after one lady described him as her favourite super hero….what she said hit me and made me pause and take the moment in. When I revealed what i had done, the emotions went like this. Gasp, pause, confusion, laughter….she then said “I can’t take it in, I feel all giddy, how on earth have you done that” – now, THAT IS MAGIC!

This is exactly what magic is for me and should be for everyone, it’s more than a puzzle or a moment you can’t explain, it is a feeling. That feeling will stay with you, occasionally you’ll be reminded of the moment and the feeling will come back – for this lady, perhaps now every time she sees or thinks of superman, she will be reminded of what I did with that lollypop, a crazy moment that left her feeling physically giddy.

I hope you liked reading this, I could go on all night long about it to be honest but tune in next time for another blog sometime soon.

😉

 

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Fifi

So this is about Fifi and others like her. Fifi was special in a number of ways.

Being a busy working magician I get to know an audience and I am able to read their characters quite well on approach. Being able to do that is important as an entertainer and especially as a magician.

I understand that not everyone loves magic the way I do, everyone has different experiences in life which shape what we do like, what we don’t like and what we love.

Being a resident magician on Sunday at Waterlane in Bishops Stortford has really helped me. On a Sunday lunchtime, mostly everyone enjoys and wants to see magic, they come specifically to the restaurant for the entertainment, good food and service. I say mostly, because on occasion, as I approach and introduce myself, some people don’t want to see magic. They may have had a bad day, be in a hurry, they may want to just catch up with an old friend or even sometimes do not actually like magic. They may not like magic because they saw a bad magician in the past or they might be the type of person that does not like the feeling of not knowing how something is done. I’ve learnt all this through experience over the years. Knowing this means I know how to approach people and am also not worried if people do not want to see any magic.

When I approach people, I very rarely tell them I am a magician straight off. I engage a group first, by saying hello, asking how they are etc…I dress smart, i’m polite and friendly and this helps relax people before I announce what I do. It’s at this point 99.9% of the time, people become enthusiastic and giddy at the thought of seeing a magician live and up close.

Sometimes if I have worked a room, i’ll approach a group and one of the group has already seen me or perhaps they have watched from afar and know who I am. It was just this happening as I approached Fifi’s group.

Before I could even get past hello, one of the group announced “this is the magician, he’s amazing”. That in itself is the best introduction any magician could ask for, it’s like having your own announcer on stage before a show, it sets the scene for you and from a credited source like a spectator, is even more powerful.

When that was announced, I noticed this one lady let out a little scream, literally, a bursting with excitement, then trying to hide it scream. I immediately honed in on her and ask her name, giddily she replied ‘Fifi’. I offered my hand to shake and she looked me in the eye direct, smiling and said, ‘hi’.

Asking if she had ever seen a magician before she said ‘no not a real one’. I love these reactions, I then explained I am likely to be the best she has ever seen, obviously tongue in cheek as by default that is true but also announcing to her she was going to see something special.

Being able to perform to someone that excited about magic, that has never seen a magician live is a special moment. I know that if I get this moment right, they will not only have a lasting positive impression of magic and magicians but more importantly, will never, ever forget their first time seeing one, I was blessed to be that person for Fifi.

Her giddy enthusiasm spread through the group, we had fun, laughter, shocked moments, gasps and tears – every possible positive reaction you can imagine came in those 5 or so minutes I shared with the group.

Here’s a little video I caught at the end, you can still see the excitement all over.

Fifi, you are a star, you rock and I love you.

 

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